Brand
The mark.
Our identity in one place: the logo, the star, and the palette. The star is a faceted navy and silver form; keep clear space around it and never recolour it.
01 / Logo
Primary logo, on light backgrounds.
Reversed mark, on dark backgrounds.
02 / The star
The faceted navy and silver star is the heart of the identity. Its cut planes catch light from different angles, a quiet signal of being ahead of the arc and reading the situation before it arrives.
03 / Colour
Navy
#182943
Silver
#9AA6B2
Ink
#15233A
Paper
#FFFFFF